Conversion audit for pokojovky.co

Big Tony translation: if everybody’s talking at once, nobody gets heard.

What to fix:

• Put a sharper primary message above the fold. Something like: “Healthy indoor plants for homes and businesses — with expert care, products, and support.”
• Give visitors 2 very clear paths right away: For Home and For Business.
• Make one primary CTA dominant on the first screen. Not five buttons fighting with knives in a parking lot.
• If services are your higher-margin offer, they should not feel like side characters behind product tiles.

Why this matters: A store with both products and services can convert great — but only if visitors instantly understand where they belong. Clarity lifts conversion. Confusion feeds bounce rate.

For plants, trust is everything. Customers are thinking: “Will it arrive okay?” “Will I kill it?” “What if I choose wrong?” “Do these people really know their stuff?”

What to fix:

• Add stronger proof near products and service blocks: customer reviews, ratings, before/after projects, real installations, client logos for corporate work.
• Show specific outcomes: “X interiors realized,” “plants delivered safely across Czechia,” “most common beginner-safe products.”
• On product cards and product pages, add practical reassurance like: easy care, pet-safe/not pet-safe, light requirements, difficulty level.
• For services, show a simple “how it works” in 3 steps. People fear complicated processes more than high prices.

Why this matters: Your store is selling confidence as much as it is selling plant stuff. If confidence is weak, conversion gets choked out. If confidence is strong, average order value and service inquiries both go up.

You’ve got educational content, expert positioning, and products people often buy after some hesitation. This is exactly the kind of business that should be collecting leads like a neighborhood aunt collects ceramic pots.

What to fix:

• Add a clear newsletter offer with real value, not generic “subscribe for news.”
• Offer something useful: “Beginner’s guide to indoor plant care,” “How to stop yellow leaves,” or “5 plants that survive normal human behavior.”
• Segment signup options: home customers vs companies.
• Use email flows for abandoned cart, browse abandonment, post-purchase care tips, replenishment reminders for fertilizers and care products.

Why this matters: Plants and plant care products are not always impulse purchases. Email lets you recover the hesitant, educate the unsure, and bring back existing customers. That’s conversion improvement and repeat revenue in one move. Very clean. Very profitable.

Right now, people can buy a thing. What you want is for them to buy a thing plus the stuff that makes success easier.

What to fix:

• Create ready-made bundles: repotting starter kit, plant rescue kit, beginner care kit, office greenery starter set.
• Add “buy with” recommendations on product pages and in cart.
• Use guided collections like “For beginners,” “Low light,” “Gifts,” “Pet-friendly,” “Problem-solving.”
• If someone is shopping services, offer product add-ons. If someone is shopping products, suggest consultation or maintenance.

Why this matters: Better merchandising lifts revenue without needing more traffic. That’s the kind of money I like — the kind where you don’t gotta beg for another click, you just earn more from the click you already paid for.

What to fix:

• Every article should point clearly to related products, kits, or services.
• Articles about pests should lead to pest control products. Articles about repotting should push repotting kits. Articles about office greenery should push consultation.
• Add in-article CTAs and product blocks, not just text and “good luck, pal.”
• Use educational content to reduce purchase anxiety: “Not sure what to buy? Start here.”

Why this matters: Your educational angle is one of your strongest differentiators. But if content doesn’t move people toward a purchase, it’s just free tutoring. Nice for the soul, bad for the register.