Conversion audit for bbzoo.sk

78
out of 100
Tony’s verdict

Good bones, money leaking at the edges

BBZOO.sk has the bones of a serious pet shop, not a hobby project. Now tighten trust and speed up buying before shoppers sniff around and wander off.

TBig Tony
What already works
  • Clear pet navigation
  • Strong search setup
  • Visible service info
  • Solid product detail
  • Helpful support channels
Problems found
  • Missing buyer proof
  • Invisible listing stock
  • Weak category sorting
  • Variant selection friction
  • Underused bundle selling

Tony’s game plan

Ranked by how much money each move can bring you.

  1. Start here

    Show real customer proof

    Big impact Some work

    “Pets do not read sales copy; their humans read other humans.”

    Do this

    Why it works: Reviews cut hesitation and make first-time buyers trust you faster, especially in pet health and nutrition.

    Found in the audit: Is there any social proof on homepage? Is there any social proof? Are product reviews and ratings present?

  2. Make category pages buyable

    Big impact Some work

    “A shelf without labels makes people leave the store.”

    Do this

    Why it works: Shoppers compare dozens of items on category pages; better sorting and stock clarity get more add-to-carts before fatigue wins.

    Found in the audit: Is product stock availability visible? Check if there are mentions of stock availability in product listing on category page Is category page product list sorted by recommended or by best selling products? Is there a filter for discounted products available?

  3. Fix variant shopping friction

    Solid impact Bigger project

    “Nobody wants detective work just to pick the right bag size.”

    Do this

    Why it works: Cleaner variants stop split traffic, reduce confusion, and lift conversions on repeat-buy products like food and supplements.

    Found in the audit: Product variants selection usability Are variant attributes defined structurally?

  4. Sell bundles, not lonely items

    Solid impact Some work

    “One chew toy is cute; a full basket pays the bills.”

    Do this

    Why it works: Bundles raise average order value and make your one-cart, multi-pet promise feel useful.

“You're closer than most. Tighten trust, speed up category shopping, and the revenue mutt should start fetching bigger sticks.”

TBig Tony

Every check Tony ran

Homepage

Audited page: https://www.bbzoo.sk/

First impression

Are there links to ToC, Return policy documents present in footer? Pass

Proof: Footer contains links to obchodne-podmienky and odstupenie-od-zmluvy pages.

Are there contact informations present in footer? Pass

Proof: Footer lists phone, email, address and customer support info.

Are there link to social media pages? Pass

Proof: Footer includes Facebook and Instagram links.

Is there newsletter signup form available? Pass

Proof: Newsletter signup form present in footer and content area.

Is there possibility to create account and log in? Pass

Proof: Header includes links for registration and login.

Is there own blog with articles? - Check whether a link to blog is present Pass

Proof: Footer and menu link to blog articles and blog overview.

Is there chatbot available? Check whether chat button or widget is available in bottom right part of website, especially if injected via JavaScript. Pass

Proof: WhatsApp chat widget visible in bottom right corner.

Homepage

Does homepage has fulltext search input? Pass

Proof: Search input field with results container is in header area.

Are there visible product categories in menu navigation? Pass

Proof: Left sidebar menu lists detailed product categories with submenus.

Are there any featured products listed? Pass

Proof: Homepage shows featured products with images, titles, prices and add buttons.

Are there any visible discounts / deals on homepage? Pass

Proof: Some products show discounts labeled 'TOP AKCIA' and percent off.

Is there any social proof on homepage? Warning

Proof: No visible customer reviews or testimonials on homepage content.

Is there shopping cart preview with mini cart preview? - Check homepage if header has shopping cart icon present with number of items in shopping cart Pass

Proof: Header basket icon shows item count with mini cart popup on hover.

Is the homepage text free of grammar and spelling errors? Read the visible text written by the store (headings, menu, banners, featured product texts, footer) in the page's own language. Ignore brand and product names, codes, customer reviews and stylistic choices. Result false if you find clear grammar or spelling errors, true if none. Put up to 5 errors into proof.errors, each as found (exact text as written on the page, not translated) and fix (corrected text). Pass

Proof: Texts are well written in Slovak with no notable grammar or spelling errors.

Category page

Audited page: https://www.bbzoo.sk/psy

Category page

Does page has fulltext search? Pass

Proof: Search bar with product results preview is available at top.

Is there breadcrumb navigation under header? Pass

Proof: Breadcrumb showing current category is visible below header.

Is product stock availability visible? Check if there are mentions of stock availability in product listing on category page Fail

Proof: No stock availability info shown on category product listings.

Check if there is number of products matching criteria on category page Pass

Proof: Product count 'Zobrazujem 1-30 z 4348' displayed above product list.

Are there filters by attributes available? Pass

Proof: Filter section includes price range and extensive brand filters.

Is there shopping cart preview with mini cart preview? Check category page if header has shopping cart icon present with number of items in shopping cart Pass

Proof: Shopping cart icon in header shows item count with preview popup.

Is category page product list sorted by recommended or by best selling products? Fail

Proof: Sorting options exist but default or selected sorting by recommended/bestselling unclear.

Is there a filter for discounted products available? Fail

Proof: No distinct filter for discounted products found in filters.

Is the category page text free of grammar and spelling errors? Pass

Proof: No grammar or spelling errors detected in visible category text.

Product page

Audited page: https://www.bbzoo.sk/casozen

Product page

Does page has fulltext search? Pass

Proof: Search input with live search results visible

Is there breadcrumb navigation under header? Pass

Proof: Breadcrumb navigation present above product title

Is there shopping cart preview with mini cart preview? Pass

Proof: Cart icon with popup showing empty cart message is present

Are product USPs highlighted? Pass

Proof: Description and highlights mention natural ingredients, stress relief

Is there any social proof? Warning

Proof: No visible customer reviews or trust badges on page

Are there more than 3 product pictures available? Pass

Proof: Gallery has 6 product images with thumbnails

Is stock availability visible? Pass

Proof: Stock status shown as 'Áno' meaning in stock

Are product reviews and ratings present? Warning

Proof: No reviews or ratings found; comment section empty

Is add to cart prominently visible? Pass

Proof: Add to cart button clearly visible and distinct

Product variants selection usability Fail

Proof: No visible product variants or attribute selectors

Is shipping info available? Pass

Proof: Link and info about delivery times and carriers present

Is return policy short info available? Pass

Proof: Return information link and short policy visible

Are related products present? Pass

Proof: Related products block shows 4 products

Are similar products present? Pass

Proof: Similar products listed with images and links

Is there easy access to cart page? Pass

Proof: Cart icon linked to cart page easily accessible

Are product parameters displayed in structured format? Pass

Proof: Parameters shown in structured list format

Are variant attributes defined structurally? Warning

Proof: No structural variant attributes found

Are price and availability included in structured data? Pass

Proof: Structured data with price and availability present

Is product description text structured in organized fashion? Pass

Proof: Product description organized with headings and lists

Is the product page text free of grammar and spelling errors? Pass

Proof: No spelling or grammar errors found in visible text

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