About Big Tony

An e-commerce veteran in your pocket: he looks at your store like a shopper and tells you straight what to fix first.

Why Tony exists

Hi, I’m Tom. I used to be CPO at Shoptet, one of the biggest e-commerce platforms in Europe. I saw thousands of online stores from the inside, and the same pattern every time: the ones that grew had someone experienced telling them what to fix first.

Most small merchants don’t have that person. A good agency audit costs a lot, takes weeks and often ends as a 47-slide deck nobody reads. Advice in Facebook groups is free, but it’s a lottery.

So I packed the practical part of that experience into Big Tony. He checks your store in minutes, in your language, on any platform, and tells you which fixes bring the most money. No fluff, no invoice.

Tom, creator of Big Tony
linkedin.com/in/tom-mitana

Who is Tony?

Think of a street-smart uncle who has run shops for years and knows every trick. Direct, practical, a bit funny, never mean. Under the hood he’s AI, but what he checks comes from real experience of what makes people buy.

What you get, for free

  • A conversion score for your store, out of 100.
  • Tony’s game plan: 3 to 5 moves ranked by how much money they can bring, the first one marked “Start here”.
  • Every check Tony ran, with what he saw on your pages and how to fix what fails.
  • A one-page plan to print, keep on your desk and tick off with a pen.

Questions shop owners ask

Is it really free?

Yes. Tony only needs your email address to send you the link to your audit. No card, no trial that turns into a subscription.

How long does it take?

About 6 minutes on average. You don’t have to wait on the page: Tony emails you the link as soon as the audit is ready.

What exactly does Tony check?

Your homepage, one category, one product page, and the cart and checkout, plus how fast the store loads on a phone (measured with Google). Around 70 checks in total, all about one thing: does a visitor trust you enough to buy?

Will Tony place an order in my store?

No. He puts a product in the cart and walks through the checkout like a shopper, but he never confirms an order or enters payment details. Nothing ends up in your orders.

Does it work with my platform?

Most likely. Tony looks at your store the way a shopper does, so Shopify, WooCommerce, Shoptet, PrestaShop and custom builds all work. He can’t get in if the store is behind a password or blocks robots. If that happens, he’ll tell you by email.

Which languages does Tony speak?

He writes the audit in English, Spanish, Czech, Slovak, German or French, whichever language you have this site in when you submit your store.

Tony is AI. Can he be wrong?

Yes, sometimes. He can misread a page or miss something, which is why every check shows what he saw. Treat the audit as a sharp second opinion, not gospel.

What should I do with the results?

Start with the move marked “Start here”: it should bring the most money for the least work. Print the one-page plan and tick off the steps. Your audit has its own link, so you can send it straight to your developer or agency.

Can I get a new audit after I fix things?

Not on demand yet: each store gets one audit, and submitting it again opens the one you already have. When Tony learns new checks, he re-audits stores and emails you the update.

Want to talk?

Feedback, an idea, a question, or Tony got something wrong? Write to me on LinkedIn, I’d love to hear from you.

Message Tom on LinkedIn

Curious what Tony will say about your store?

Audit my store