Conversion audit for golfhq.co.nz

89
out of 100
Tony’s verdict

Your golf expertise gives this store a winning edge

Golf HQ has the makings of a serious earner: PGA expertise, verified buyer reviews and stock shown for Silverdale and Takapuna. Your product pages already give golfers plenty of reasons to buy, including clear variants and 30-day returns. These next moves build on that strong foundation: help shoppers find their winner sooner, then give them more confidence to order.

What already works
  • PGA staff expertise
  • Verified buyer reviews
  • Store-level stock visibility
  • Clear product options
  • Thirty-day returns
Problems found
  • Missing sale filter
  • Untested featured ordering
  • Unclear delivery dates

Tony’s plan

Your top moves on one A4 page. Print it, keep it on your desk and tick off each step with a pen.

Download PDF

Tony’s game plan

Ranked by how much money each move can bring you.

  1. Start here

    Put likely winners within easier reach

    Big impact Some work

    “Finding the right club should take fewer strokes than playing the eighteenth.”

    Do this

    Why it works: With about 2,300 products, easier bargain hunting and better product ordering can turn more browsing sessions into purchases.

    Found in the audit: Is category page product list sorted by recommended or by best selling products? Is there a filter for discounted products available?

  2. Give shoppers confidence about delivery

    Solid impact Some work

    “Golfers can handle a water hazard; mystery delivery dates are another matter.”

    Do this

    Why it works: Clear arrival expectations reduce purchase hesitation, while independently verifiable reassurance gives new shoppers another reason to trust you.

    Found in the audit: Is a concrete delivery date promised? Is there a third-party trust badge?

“You’ve already got a strong game. Start with product discovery, then sharpen delivery confidence—no need to rebuild the clubhouse.”

TBig Tony

Every check Tony ran

First impression

Are there links to ToC, Return policy documents present in footer? Pass

Proof: Footer contains 'Shipping & Returns' and terms links.

Are there link to social media pages? Pass

Proof: Social media icons linking to Facebook, Instagram present.

Is there newsletter signup form available? Pass

Proof: Newsletter signup form in footer with email field and subscribe button.

Is there possibility to create account and log in? Pass

Proof: Login and register links visible in header and footer.

Is there own blog with articles? Pass

Proof: Blog found with article links in main content and footer.

Is there chatbot available? Pass

Proof: Chat widget panel included with offline message and chat button.

Are accepted payment methods shown? Pass

Proof: Payment logos for Visa, Mastercard, Apple Pay, Google Pay, PayPal shown.

Is there a third-party trust badge? Warning

Proof: No independent third-party trust badges visible on page.

Is a phone number or email visible in the header or footer? Pass

Proof: Phone and email available in header area and footer contact info.

Is the brand easy to understand and remember? Pass

Proof: Brand name and logo clearly show golf focus, easy to recall.

Is the store's text free of grammar and spelling errors? Pass

Proof: No visible grammar or spelling errors detected on page.

Does the main content appear within 2.5 seconds on a phone? Pass

Proof: Real visitors across the store: the main content appears after 1.5 s (goal: under 2.5 s).

Does the content stay put while the page loads? Pass

Proof: Real visitors across the store: the content stays put while the page loads.

Does the page react quickly when visitors tap something? Pass

Proof: Real visitors across the store: the page responds to a tap after 0.10 s (goal: under 0.2 s).

Homepage

Golf HQ | Golf Clubs, Balls, Apparel & Coaching

Audited page: https://golfhq.co.nz/

Does homepage has fulltext search input? Pass

Proof: Search input present in header with suggestions.

Are there any featured products listed? Pass

Proof: Featured products displayed in carousel with images and prices.

Are there any visible discounts / deals on homepage? Pass

Proof: Promotional banners mention free shipping and discount price drops.

Is there any social proof on homepage? Pass

Proof: Customer reviews with star ratings and testimonials visible.

Is there shopping cart preview with mini cart preview? Pass

Proof: Cart icon in header shows item count; mini cart drawer available.

Category page

New Products | Golf Apparel, Clubs, Bags, Balls & More | Golf HQ | Golf HQ

Audited page: https://golfhq.co.nz/collections/new-products

Does page has fulltext search? Pass

Proof: Search bar with suggestions is present in header.

Is there breadcrumb navigation under header? Pass

Proof: Breadcrumb shown: Home > New Products.

Is product stock availability visible? Check if there are mentions of stock availability in product listing on category page Pass

Proof: Stock status like 'In stock' or 'Out of stock' shown on products.

Check if there is number of products matching criteria on category page Pass

Proof: Text shows 'Showing 1 - 24 of 310 products'.

Are there filters by attributes available? Pass

Proof: Filters for brand, price, availability, category, color, size, etc. present.

Is there shopping cart preview with mini cart preview? Check category page if header has shopping cart icon present with number of items in shopping cart Pass

Proof: Cart icon with item count shown in header.

Is category page product list sorted by recommended or by best selling products? Fail

Proof: Default sort is 'Featured' not 'Recommended' or 'Best selling'.

Is there a filter for discounted products available? Fail

Proof: No filter for discounted/sale products found.

Product page

Callaway 2025 Supersoft Golf Balls Sleeve - Splatter Pink | Golf HQ

Audited page: https://golfhq.co.nz/products/callaway-2025-supersoft-golf-balls-sleeve-splatter-pink

Does page has fulltext search? Pass

Proof: Search input with suggestion box is present in header.

Is there breadcrumb navigation under header? Pass

Proof: Breadcrumb navigation is visible below header.

Is there shopping cart preview with mini cart preview? Pass

Proof: Cart icon with item count in header links to cart preview.

Are product USPs highlighted? Pass

Proof: Product features & benefits listed clearly in description.

Is there any social proof? Pass

Proof: Customer reviews and rating present on product page.

Are there more than 3 product pictures available? Pass

Proof: Product gallery contains multiple images and thumbnails.

Is stock availability visible? Pass

Proof: Stock status shown for outlets Silverdale and Takapuna.

Are product reviews and ratings present? Pass

Proof: Rating and detailed reviews with verified buyers present.

Product variants selection usability Pass

Proof: Variant picker for product variants available and visible.

Is return policy short info available? Pass

Proof: Returns policy note with 30-day returns and link visible.

Are related products present? Pass

Proof: Related products carousel shown with multiple recommended items.

Are similar products present? Pass

Proof: Similar products carousel or section visible on page.

Are product parameters displayed in structured format? Pass

Proof: Product features displayed in structured paragraphs with headings.

Are variant attributes defined structurally? Pass

Proof: Variants implemented via a selector structured by attribute.

Are price and availability included in structured data? Pass

Proof: Structured data JSON-LD includes price and availability fields.

Is product description text structured in organized fashion? Pass

Proof: Description uses headings, paragraphs, and bullet-like sections.

Is a concrete delivery date promised? Warning

Proof: Only stock readiness shown, no specific delivery dates given.

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