Conversion audit for queenb.co.nz

89
out of 100
Tony’s verdict

Your NZ homewares store is built to grow

You’ve got a proper business here: queenb pairs customer-reviewed homewares with loyalty rewards and clear shipping incentives. The Commercial Heritage Tea Towels page already gives shoppers reviews, useful specifications and colour choices. That’s a strong foundation; these next moves can turn more interest into orders, bigger baskets and repeat business.

What already works
  • Customer review proof
  • Useful product specifications
  • Loyalty rewards
  • Free shipping incentives
Problems found
  • Missing stock labels
  • Unclear delivery timing
  • Missing tax information

Tony’s plan

Your top moves on one A4 page. Print it, keep it on your desk and tick off each step with a pen.

Download PDF

Tony’s game plan

Ranked by how much money each move can bring you.

  1. Start here

    Make buying certainty impossible to miss

    Big impact Some work

    “Tea towels handle spills, not unanswered questions.”

    Do this

    Why it works: Clear availability and delivery expectations give interested shoppers the confidence to order now.

    Found in the audit: Is stock availability visible? Look for stock information. Useful tip - many stores has availability paired to specific product variant (like size or color), so you have to pick some product variant, if available Is a concrete delivery date promised? Look near the price or add to cart button for shipping info with a specific delivery day or time frame, for example delivery tomorrow, doručíme v úterý 15.10., order within 2 hours to ship today, or a list of carriers with their delivery dates. Vague texts like fast delivery or a plain in stock label do not count.

  2. Turn the shipping threshold into bigger baskets

    Solid impact Some work

    “Help them reach free shipping without sending them on a treasure hunt.”

    Do this

    Why it works: Relevant top-ups can increase order value, while explicit tax information removes uncertainty about the final bill.

    Found in the audit: Does the cart show the total price with VAT info?

  3. Bring commercial customers back for refills

    Solid impact Some work

    “Hotels keep needing linen. Give the next order your address before somebody else does.”

    Do this

    Why it works: Convenient repeat ordering can grow customer lifetime value without relying on deeper discounts.

“You’ve already built a strong shop. Start with stock and delivery clarity, then give those bigger baskets and repeat orders room to grow.”

TBig Tony

Every check Tony ran

First impression

Are there links to ToC, Return policy documents present in footer? Pass

Proof: Footer has links to Terms & Conditions and Returns pages.

Are there link to social media pages? Pass

Proof: Social media links to Instagram, Facebook, Pinterest, YouTube, TikTok present.

Is there newsletter signup form available? Pass

Proof: Newsletter signup with email input and $10 off offer present.

Is there possibility to create account and log in? Pass

Proof: Header includes links for Sign in and Create account.

Is there own blog with articles? Check whether a link to blog is present Pass

Proof: Footer includes link to blog section.

Is there chatbot available? Pass

Proof: LiveChat widget detected on page.

Are accepted payment methods shown? Pass

Proof: Payment logos including Klarna visible in footer and info block.

Is there a third-party trust badge? Pass

Proof: Google Customer Reviews trust badge found.

Is a phone number or email visible in the header or footer? Pass

Proof: Phone number and email visible in footer; phone also in header links.

Is the brand easy to understand and remember? Pass

Proof: Store name 'queenb' with clear tagline about home decor.

Is the store's text free of grammar and spelling errors? Pass

Proof: No grammar or spelling errors found in visible text.

Homepage

Home Decor Online Store | queenb

Audited page: https://www.queenb.co.nz/

Does homepage has fulltext search input? Pass

Proof: Search input visible in header and mobile header sections.

Are there any featured products listed? Pass

Proof: Featured products section with multiple products shown.

Are there any visible discounts / deals on homepage? Pass

Proof: Discount banners and products show old and new prices with savings.

Is there any social proof on homepage? Pass

Proof: Google Customer Reviews widget indicate social proof presence.

Is there shopping cart preview with mini cart preview? Pass

Proof: Cart icon in header with item count and dropdown preview area exists.

Product page

Commercial Heritage Tea Towels - queenb

Audited page: https://www.queenb.co.nz/commercial-heritage-tea-towels.html

Does page has fulltext search? Pass

Proof: Page header has search inputs named 'Search' and visible search box.

Is there breadcrumb navigation under header? Pass

Proof: Breadcrumb is present above product with links: Home > Specials > Commercial Heritage Tea Towels.

Is there shopping cart preview with mini cart preview? Check category page if header has shopping cart icon present with number of items in shopping cart Pass

Proof: Cart icon with item count '0' in header is visible, mini cart preview container exists.

Are product USPs highlighted? Pass

Proof: Shipping threshold and saving amount displayed near price, absorbency claim in description.

Is there any social proof? Pass

Proof: 11 customer reviews with star ratings and testimonials shown.

Are there more than 3 product pictures available? Pass

Proof: Two product images plus one embedded YouTube video are present.

Is stock availability visible? Look for stock information. Useful tip - many stores has availability paired to specific product variant (like size or color), so you have to pick some product variant, if available Fail

Proof: Stock availability element is on page but no text shown about stock level.

Are product reviews and ratings present? Pass

Proof: Aggregate rating with 5-star scale and customer reviews shown.

Product variants selection usability. Check if there are multiple product variants visible (color,weight,size,material..) Pass

Proof: Color variants with selectable options and prices are shown as required.

Is return policy short info available? Pass

Proof: Return policy summarized in 'Shipping & Returns' tab with key points.

Are related products present? Check at least 3 product pages if there are related products present - if yes, TRUE and if not then FALSE Pass

Proof: Sections 'Customers Also Bought' present indicating related products.

Are similar products present? Check at least 3 product pages if there are related products present - if yes, TRUE and if not then FALSE Pass

Proof: Sections 'Customers Also Viewed' present suggesting similar products shown.

Are product parameters displayed in structured format? Check if product details like dimensions, weight, or materials are presented in a structured layout such as a table, definition list, or bullet list — not just embedded in free text. Pass

Proof: Product composition, size, care instructions are displayed as bullet points in description tab.

Are variant attributes defined structurally? Check if product variants (size, color, model) are implemented as selectable structured attributes rather than separate products or unstructured text. Pass

Proof: Color variants are in a dropdown with prices, structured as selectable options.

Are price and availability included in structured data? Within schema.org markup, check for fields 'price', 'priceCurrency', and 'availability' nested under Offer. Verify values are correctly populated Pass

Proof: JSON-LD structured data has price, currency, and availability details correctly set.

Is product description text structured in organized fashion? Pass

Proof: Description uses paragraphs and bullet lists for clarity and structure.

Is a concrete delivery date promised? Look near the price or add to cart button for shipping info with a specific delivery day or time frame, for example delivery tomorrow, doručíme v úterý 15.10., order within 2 hours to ship today, or a list of carriers with their delivery dates. Vague texts like fast delivery or a plain in stock label do not count. Warning

Proof: Shipping info is general; no specific delivery date or time frame promised.

Checkout

Audited page: https://www.queenb.co.nz/cart.php

Cart

Is removing a product from the cart easy? Pass

Proof: Visible Remove button was shown for the item.

Is changing the quantity easy? Pass

Proof: Editable quantity field was visible in the cart.

Does the cart show the total price with VAT info? Fail

Proof: No VAT information was visible in the cart view.

Is there a field for a discount code or gift voucher (in the cart or checkout)? Pass

Proof: Add Coupon and Gift Certificate options were visible.

Are trust signals visible in the cart or checkout? Pass

Proof: Free shipping and Easy returns were shown.

Is there a clear way back to shopping? Pass

Proof: Continue shopping link was visible in the cart.

Is there cross-sell in the cart? Pass

Proof: Extra products with Choose Options appeared in cart.

Is there up-sell in the cart? Pass

Proof: Free shipping over $100 nudged a higher spend.

Checkout

Can you buy without creating an account (guest checkout)? Fail

Proof: Tony did not reach the checkout form.

Is a checkout progress indicator visible (steps like cart, delivery and payment, details, summary)? Warning

Proof: No checkout steps were visible on the landing page.

Does the form avoid unnecessary required fields? Fail

Proof: Tony did not reach the checkout form.

Do inputs bring up the right mobile keyboard? Warning

Proof: Tony did not reach the checkout form.

Does the form validate in real time and show clear error messages (see the live validation test)? Warning

Proof: Tony did not reach the checkout form.

Are there at least 2 payment options? Fail

Proof: Payment options were not shown in the test.

Are there at least 2 delivery options? Fail

Proof: Delivery options were not shown in the test.

Is an order summary (products, prices, total) visible during checkout? Warning

Proof: Tony did not reach a checkout step with summary.

Does the checkout take 3 or fewer steps from the cart to the final order button? Warning

Proof: Tony did not get near the final order step.

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