Sample audit
Here is a realistic example of what Big Tony hands you. This is an illustrative store, not a real one.
Overall score
Conversion audit for examplestore.com: overall score, Big Tony’s take, and a detailed pass/fail breakdown of the homepage, category, and product pages.
T Tony’s take
Alright boss, here's the deal. Score 71 out of 100 — solid bones, but you're leaving money on the table.
Your product page knows how to sell. Reviews, stock status, a buy button you can actually find. Good. But near that button, where the nervous shopper makes up their mind, the shipping story is missing in action.
Three things I'd fix first, in order:
- Put shipping reassurance next to the buy button. Delivery date, returns, payment safety — within thumb distance.
- Tighten the homepage promise. Right now it whispers. Make the main offer and proof loud and singular.
- Add trust on the category page. Ratings on listing cards nudge the click toward the products that convert.
Fix the close-to-the-money stuff first. That's where the cashflow hides.
Homepage
First impression
Proof: The hero rotates through five competing banners with no single dominant CTA.
Recommendation: Lead with one offer and one button. Let the rest wait.
Proof: Social proof only appears far down the page.
Recommendation: Move star ratings and a guarantee badge near the top.
Proof: Categories are grouped logically in the header.
Proof: Terms, returns and contact info are all linked in the footer.
Product page
Audited page: https://examplestore.com/products/sample-product
Product page
Proof: The main add-to-cart button sits above the fold with strong contrast.
Recommendation: Keep it visible and avoid competing CTAs nearby.
Proof: Delivery info is only reachable from a separate page in the footer.
Recommendation: Show delivery date and returns next to the add-to-cart button.
Proof: 124 reviews are displayed with an average rating.
Proof: An "In stock" label is shown near the price.