Ukázkový audit
Tady je realistická ukázka toho, co ti Big Tony předá. Jde o ilustrační e-shop, ne skutečný.
Celkové skóre
Audit konverzí pro examplestore.com: celkové skóre, Tonyho pohled a podrobný rozbor splněno/nesplněno pro homepage, kategorii a produkt.
T Tonyho pohled
Alright boss, here's the deal. Score 71 out of 100 — solid bones, but you're leaving money on the table.
Your product page knows how to sell. Reviews, stock status, a buy button you can actually find. Good. But near that button, where the nervous shopper makes up their mind, the shipping story is missing in action.
Three things I'd fix first, in order:
- Put shipping reassurance next to the buy button. Delivery date, returns, payment safety — within thumb distance.
- Tighten the homepage promise. Right now it whispers. Make the main offer and proof loud and singular.
- Add trust on the category page. Ratings on listing cards nudge the click toward the products that convert.
Fix the close-to-the-money stuff first. That's where the cashflow hides.
Homepage
First impression
Důkaz: The hero rotates through five competing banners with no single dominant CTA.
Doporučení: Lead with one offer and one button. Let the rest wait.
Důkaz: Social proof only appears far down the page.
Doporučení: Move star ratings and a guarantee badge near the top.
Důkaz: Categories are grouped logically in the header.
Důkaz: Terms, returns and contact info are all linked in the footer.
Produkt
Auditovaná stránka: https://examplestore.com/products/sample-product
Product page
Důkaz: The main add-to-cart button sits above the fold with strong contrast.
Doporučení: Keep it visible and avoid competing CTAs nearby.
Důkaz: Delivery info is only reachable from a separate page in the footer.
Doporučení: Show delivery date and returns next to the add-to-cart button.
Důkaz: 124 reviews are displayed with an average rating.
Důkaz: An "In stock" label is shown near the price.