Ukážkový audit
Tu je realistická ukážka toho, čo ti Big Tony odovzdá. Ide o ilustračný e-shop, nie skutočný.
Give the homepage one job and add proof.
Leaf & Pot loses most buyers before they reach a product: the homepage pushes five things at once and nothing gets clicked. Product pages have no reviews, so the “will it arrive alive?” worry wins. Fix those two first, then bundle pots with plants and the average order grows without one extra visitor.
- Real plant expertise
- Home and business paths
- Solid search and cart
- Useful blog
- Unfocused homepage
- No reviews or ratings
- No newsletter signup
- Weak cross-selling
- Hard-to-browse categories
Tonyho plán
Zoradené podľa toho, koľko peňazí ti ktorý ťah môže priniesť.
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Začni tu
Give the homepage one main job
Veľký dopad ⚡ Rýchla výhra„Five buttons fighting with knives in a parking lot. Pick one and let it win.“
Čo spraviťPrečo to zaberie: A visitor who knows where to click in three seconds stays; one who has to think leaves.
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Turn your expertise into proof
Veľký dopad Trochu práce„Nobody buys a plant from a guy who can't show one happy customer.“
Čo spraviťPrečo to zaberie: For plants the fear is “will it arrive alive?” Proof right at the button removes it.
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Catch the people who aren't buying yet
Stredný dopad ⚡ Rýchla výhra„No newsletter signup anywhere. That's a missed opportunity the size of a ficus.“
Čo spraviťPrečo to zaberie: Most shoppers don't buy on the first visit. Email brings them back for free.
Našiel som v audite: Is a newsletter signup form available? -
Sell the kit, not just the pot
Stredný dopad Trochu práce„Pots, soil, pest control: this is cross-sell heaven and you're not even knocking.“
Čo spraviťPrečo to zaberie: A bigger basket from the click you already paid for is the cheapest revenue there is.
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Help shoppers choose on category pages
Stredný dopad ⚡ Rýchla výhra„Right now customers dig through the listing like it's a garage sale.“
Čo spraviťPrečo to zaberie: Less digging means more people reach a product page they actually want.
„You don't need a miracle. Clearer paths, stronger proof, smarter bundles, and this shop goes from 62 to 80 without buying one extra click.“
Všetky kontroly, ktoré Tony urobil
Prvý dojem
Dôkaz: Footer links to Terms & Conditions and Returns & Exchanges.
Dôkaz: Footer has a Contact link with full contact details.
Dôkaz: Footer links to Instagram and Facebook.
Dôkaz: No newsletter signup in the footer or anywhere else on the homepage.
Dôkaz: Header includes a Log in link.
Dôkaz: Homepage shows a blog section with recent plant-care articles.
Dôkaz: No chat button or widget found on the homepage.
Dôkaz: Footer shows Visa, Mastercard, Apple Pay and PayPal logos.
Dôkaz: No independent review or certificate badge anywhere on the page.
Dôkaz: Top bar shows the support email, footer repeats it with a phone number.
Dôkaz: Short, distinctive name; the logo and tagline “plants & pots for every room” make the offer clear at a glance.
Dôkaz: Real visitors across the store: the main content appears after 2.9 s (goal: under 2.5 s). For your developer: Improve image delivery.
Dôkaz: Real visitors across the store: the content stays put while the page loads.
Dôkaz: Real visitors across the store: the page responds to a tap after 0.26 s (goal: under 0.2 s).
Homepage
Leaf & Pot | Houseplants, pots and plant care
Auditovaná stránka: https://leafandpot.example/
Dôkaz: Header search shows live results while typing.
Dôkaz: Main menu shows For Business, For Home, Accessories and Learn.
Dôkaz: A featured collection shows products with images and prices.
Dôkaz: Several featured products carry a Sale badge.
Dôkaz: A highlights banner and blog testimonials signal expertise, though there are no customer ratings.
Dôkaz: Cart icon with item count is visible in the header.
Kategória
Plant accessories | Leaf & Pot
Auditovaná stránka: https://leafandpot.example/collections/accessories
Dôkaz: Header search with live suggestions is available on the category page.
Dôkaz: Breadcrumb Home > Accessories is shown above the listing.
Dôkaz: Product cards show no in-stock or sold-out labels.
Dôkaz: No product count is visible on the page.
Dôkaz: Sidebar Filters panel offers an availability filter.
Dôkaz: Header cart icon with item count links to the cart.
Dôkaz: No sorting by recommended or best sellers is offered or indicated.
Dôkaz: No sale or discount filter, even though some products are on sale.
Produkt
Repotting mat – waterproof, foldable | Leaf & Pot
Auditovaná stránka: https://leafandpot.example/products/repotting-mat
Dôkaz: Header search with live results is available on the product page.
Dôkaz: Breadcrumb with Home and the product name sits above the product.
Dôkaz: Cart icon with item count and a View cart link in the header.
Dôkaz: Description highlights practical use and eco-friendly production.
Dôkaz: No reviews, ratings, testimonials or trust badges on the page.
Dôkaz: Gallery has four images with zoom.
Dôkaz: No stock or availability info near the price or add-to-cart button.
Dôkaz: No star ratings or reviews section.
Dôkaz: Large, clearly labeled button next to the quantity selector.
Dôkaz: No return-policy mention or link near the purchase area.
Dôkaz: No "goes well with" or accessories block below the product.
Dôkaz: No similar or "you may also like" products suggested.
Dôkaz: Header cart icon links straight to the cart from every page.
Dôkaz: Size, material and colour are buried in paragraph text instead of a table or list.
Dôkaz: schema.org Offer markup includes price and currency.
Dôkaz: Description is split into headed paragraphs that are easy to scan.
Dôkaz: No carriers, delivery day or cut-off time near the add-to-cart button.