Auditoría de ejemplo

71

sobre 100

Puntuación global

Auditoría de conversión de examplestore.com: puntuación global, la opinión de Big Tony y un desglose detallado de aprobado/suspenso de la página de inicio, categoría y producto.

T La opinión de Tony

Alright boss, here's the deal. Score 71 out of 100 — solid bones, but you're leaving money on the table.

Your product page knows how to sell. Reviews, stock status, a buy button you can actually find. Good. But near that button, where the nervous shopper makes up their mind, the shipping story is missing in action.

Three things I'd fix first, in order:

Put shipping reassurance next to the buy button. Delivery date, returns, payment safety — within thumb distance.
Tighten the homepage promise. Right now it whispers. Make the main offer and proof loud and singular.
Add trust on the category page. Ratings on listing cards nudge the click toward the products that convert.

Fix the close-to-the-money stuff first. That's where the cashflow hides.

Página de inicio

Puntuación: 38/100 Aprobados: 2 Suspensos: 2

First impression

Is there one clear primary call to action above the fold? Falla Peso: 3 High

Evidencia: The hero rotates through five competing banners with no single dominant CTA.

Recomendación: Lead with one offer and one button. Let the rest wait.

Are trust signals (reviews, guarantees) visible early? Falla Peso: 2

Evidencia: Social proof only appears far down the page.

Recomendación: Move star ratings and a guarantee badge near the top.

Is the main navigation clear and scannable? OK Peso: 2

Evidencia: Categories are grouped logically in the header.

Are contact details and policies in the footer? OK Peso: 1

Evidencia: Terms, returns and contact info are all linked in the footer.

Página de producto

Puntuación: 67/100 Aprobados: 3 Suspensos: 1

Página auditada: https://examplestore.com/products/sample-product

Product page

Is the add-to-cart button clearly visible? OK Peso: 3 High

Evidencia: The main add-to-cart button sits above the fold with strong contrast.

Recomendación: Keep it visible and avoid competing CTAs nearby.

Is shipping cost and delivery time shown near the buy button? Falla Peso: 3 High

Evidencia: Delivery info is only reachable from a separate page in the footer.

Recomendación: Show delivery date and returns next to the add-to-cart button.

Are customer reviews present? OK Peso: 2

Evidencia: 124 reviews are displayed with an average rating.

Is stock availability communicated? OK Peso: 1

Evidencia: An "In stock" label is shown near the price.